What we did
We built an app that follows the customer journey – pre, during and post visit. That means we share the most relevant content with the customer at the best time. We’ve made it fun, with loads of games and features, such as the Legoland photo booth, to keep people coming back to the app throughout their stay.
As well as being super-fun, the app just works. It helps visitors plan their trip on their mobile device, either building their own itinerary or using a suggested one. The app also links to an online ticket website, which helps drive ticket sales. Legoland park administrators can push notifications and update content, giving it real-time applicability too.