What we did
We worked really closely with PHE – to be honest, we were excited about the potential impact of this from the very start. In fact, we put a prototype in the hands of PHE within six hours, which got them excited too. The Sugar Smart app was to be the first ever which was central to one of their campaigns, Change4Life, so by creating an app that worked – fast - we were supporting their work in a big way.
The Sugar Smart app helps parents to quickly understand how much sugar is hidden in everyday foods and drinks. Just by scanning the barcode on products, parents will be able to make more informed choices and help their children have a healthier future.
It’s free, and available on android and iOS, so we expected the uptake to be rapid.